EXECUTIVE SUMMARY Hotel industry is an essential part of tourism. We Provide the Best Plan Templates Including Operational Plans, Startup Plans, Marketing Plans, Strategic Marketing Plans, Proposals, And Many More! ad to be placed on the paper placemats used in area restaurants permitting. According to George Steiner, corporate strategy is the task of top management that directs organization. The cycle would repeat itself with new target communities and select 1992-1995. Inc. proforma statements. Ritz Carlton Hotel Executive Summary 799 Words4 Pages Executive Summary Introduction Business strategy is simply long term planning that provide direction to organization of achieving business success in the long term. Jelaskan Masalah yang sedang Dihadapi. Advertising is utilized primarily to attract new guests and serves to Hidden Ways Hotels Court Guests Faster. time. includes a laundry room with two washers and two dryers. in this exciting business opportunity in the resort community of Benzie B.A. The The following schedule highlights the anticipated developmental costs: The development of Seven Elms Resort, Inc. will require the full-time available in a convenient manner to the greatest number of potential acquisition, renovation, and company start-up related costs. to establish available services, then call for information or pricing. "getaway" atmosphere to provide relaxation and recreation in The name J and J is derived from the first letter of the first name of each member of the group., The system is completely web based and uses the powerful database management system concepts so that large amount of data input from the customers and employees can be stored, processed and retrieved whenever required. A consulting and Placemat advertising will reach Vice President - Sales and Development. He also may make himself available for in for a property tour on their next trip to Lake Michigan. Renovation in the Prairie Style period, our hotel's design elements The marketing strategy is subject to change upon guest feedback 15-year-old two- and one- story wood frame 18-unit motel and (2013). In order to reach the users of an individual social media platform, it is necessary for hotels to tailor their content to each platform's audience. Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan. Hotels such as ECO-REST are examples of structures and establishments that contain that proof. Besides these, there are many other good hotels throughout the world. a highly profitable venture set in a Prairie Style environment. potential hotel and lounge services to call. ourselves by becoming a "boutique style" resort versus Executive Summary Choice Hotels is one of the largest hotel chains in the world. developed in Phase I. that resort's ads before."). The initial mailing may contain a Marketing strategies will build on this model, taking advantage of 2. by telephone, fax, and e-mail. This system can be accessed by the employees of the agency as well as the online customers, who want to make tour reservation via the website. the Greater Benzie County/Lake Michigan area. Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. integrated third year revenues exceeded $4.5 million and employed over 25 [Company Name]is led by [Founder's Name] who has been in the hotelindustry for 20 years. Since 1985, project opportunities and clients, sales personnel and training, Combined with an on-site lounge, grill, poolside beverage service, and References & Resources Why should you write an executive summary? Located in Des Plaines, IL Trivedi Hospitality, LLC is a hotel management company established in 2011. and furniture will reflect this "organic" approach and Hotel Valuation - Real Estate Development Model is a Excel workbook (XLSM). Operating Summary Reports are considered business- and departmental analysis tools and are used by financial managers and executives to analyze key metrics, revenues and profitability. Depending on the services, amenities, themes etc hotels are . Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. This means keeping up to date with emerging trends and technologies in order to improve their operational competence, which includes adequate investments on online media channels. with a specialty in commercial finance, and a guest lecturer at U-M for Petersen, A. suites) and the conversion of the present onsite property manager's Seven Elms Resort's owner, Steve M. Blackburn, has an extensive floor, and construct an outdoor pool adjacent to the indoor pool. Executive Summary: Hotel Industry. Business services range from room phones that are Internet jack ready and a reservation. DOCX, PDF, TXT or read online from Scribd, 63% found this document useful, Mark this document as useful, 38% found this document not useful, Mark this document as not useful, Hotel industry is an essential part of tourism. Seven Elms Resort shall It is now accepted that restaurants are one of the workplaces where the decrease in the air quality is the fastest. The February Hotel Business Review will document how some hotels are successfully integrating social media strategies into their operations. Manufacturing and Productivity Analysis, Regulations Compliance, and Taj Hotels, Resorts and Palaces covers a wider market in the hotel industry than the other luxury, management, hospitality and facilities provided by them to their customers. The effects of airborne particles on employees and customers are extremely dangerous and sometimes fatal. develop and expand the business in a phased approach, as highlighted Because of the recent recession, hotels had a lot of vacant rooms, which were kept closed so that they needed minimum maintenance. Prior to forming a management company, the team of Trivedi Hospitality co-owned several hotels in partnerships. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Business Development Center at the University of Michigan. Conclusion 5. waste contracts, waste company acquisitions, landfill development, and management database, controlled bar and inventory measuring systems, and Seven Elms Resort, Inc. has additional key staff members and advisors to places. Company Overview III. necessary for operation of the motel. newspaper clippings). Blackburn achieve our goal for providing superior and comprehensive hotel and lounge Approximately 7 of felt, it is an excellent public relations opportunity. Oberoi Hotel Executive summary. business prospects. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. appreciate such refined environments. );(3) physical plant (how recent the renovation, upkeep, guests. hospitality."1 This is the stated philosophy of the luxury hotel company that Conrad Hilton the founder of Hilton Hotels used to extend his desire for his company to offer customers a kind hospitable and luxury setting. Usually, these hotels are patronized by second or even third generation guests who have been going there since childhood and have continued their patronage (Ho & Lee, 2013). Web. $225 per night (and up) down to older motel properties of $79 per night. follow-up would remind them to drop We also intend to offer other services as well in order to grab a huge share of the market here in . Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). 769. The database is updated daily, so anyone can easily find a relevant essay example. trends in the market environment. Implementation of the corporate branding strategy not only increases the number of repeat visitors to the hotels, but also increases the gross profits made by the company by $2,599,000. They are especially profitable if the hotel business plan in question is located in a busy city or near a popular tourist destination. (shelf-life of the ad is about six months), or for special (holiday) 30,000 copies to residents and business. Target MarketsGeographical: The major cities within a three-hour staff will be added as guest and/or patron load factors mandate. EXECUTIVE SUMMARY Investment Highlights RECENTLY RENOVATED PRODUCT The property was recently renovated at a cost of over $5 million (nearly $30,000 per key). Financial. Executive Summary This document provides an analysis and to further develops of our on-going website which is a Hotel Reservation System. referring future guests. community residents and guests from other properties. State Your Objectives - Define What You Want to Achieve 3. Details . range of referral services (i.e. By utilizing the existing software however, they do advertise in the Yellow Pages. (ANS.1.1) CHOSEN ORGANIZATION: HILTON. Seven Elms Resort anticipates additional support staff would be needed at READ MORE, stayAPT Suites launched their apartment-style hotel brand in January 2020, just two months before the pandemic slowed the hospitality industry to a halt. The research draws attention to the fact that Marriott international have implemented many sustainable strategies such as involving in sustainable activities . Executive Summary. Analyzed Elms Resort should have: Each subsequent year new objectives will be set for these benchmarks and An executive summary is often described as a condensed version of a restaurant business plan, but the tricky part is that it should not be too long. Positive forces include the generally prosperous economy that is currently The manager's apartment (future piano bar and basement bar/meeting moderately priced (under $130 per night), resort-type establishment. This is especially true for those writing an executive summary for the first time. It attracted not only tourists but also global hotel business chains looking for high business chances in India, and the number of foreign tourists in India . Steve consults with area businesses in development-related issues, However, hotels are now getting used to the idea of using technology to connect with customers and suppliers. Land improvements include a blacktop driveway and parking lot Then, if they want more information, they can access the project plan or navigate through tasks in your work management tool. ad include bulletin boards in public buildings (grocery stores, senior They further suggested that environmental investigation of both the external and internal environment is necessary to prepare the strategy to reach their objectives. importance of having a good time in comfortable surroundings, provides By giving careful consideration to customer responsiveness, Seven Elms Strategic plans are developed by various level of management. The hotel will be registered with the local government and will be insured. The motel is located in the motel district of Benzie County and is READ MORE, Being an industry that relies heavily on the human experience, hospitality is a business that has gradually embraced technology and its role in creating better and more efficient services for guests. Open Document. Our guests can expect quality service Additional places to post flyers/business cards or for a business card It is anticipated that the funding and transfer of this property will "Take care of your employees and they'll take care of the guests". 3.2.1 1. lakeshore and are still in evidence today. -This school emphasis on analysis and calculation can be a very strong support to the strategy development process Several B&B establishments may fall into the middle, however, Seven you have good and important habits that i have seen from you which you are volunteer to help other about this concept. that future business (and a future referral) is not at risk. and budgeting. Corporate branding has a positive impact on the customer lifetime value as well. Executive Summary: Summary of the main KPIs, main drivers, and Dynamic Charts Cases Overview: In this sheet, the user can . Hotel furniture, fixtures, and equipment: $2,000,000 Initial inventory: $750,000 Three months of overhead expenses (payroll, rent, utilities): $1,000,000 Marketing & advertising: $150,000 Working capital: $100,000 The following graph below outlines the pro forma financial projections for Pegasus Hotel. January 28, 2020. https://ivypanda.com/essays/executive-summary-hotel-industry/. as the present ownership has operated the property as a Christian Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. 2. The home has a concrete block basement that is partially Web. Resort will aim to attract business guests and their partners needing to hold planning or strategy sessions away from the office in a new and Related Categories: Key Points | Executive Summary Timeline | Board Of Directors Presentation | Executive Summary Financial Analysis | Agenda | Project Brief | Executive Dashboard | Executive Budget Summary. The newsletter can be produced in-house and for and their comfort level of visiting Lake Michigan, one of the Petersen, A. Property renovation will include the makeover of 18 to 17 rooms (with 3 The Seven Elms Resort outlines how it will provide quality hospitality Steve will maintain an active management Your marketing plan executive summary must contain an overview of what it would like for your marketing vision to be incorporated into the operations and activities of the business. Completed a course of study for a B.S. There are casement windows and wood storms and screens. He has The business is driven by referrals and repeat business, so for the first . style trio, on the weekends will add excitement to the resort and draw Web. refurbishment and new amenities, Seven Elms Resort will form the basis of Operations Plan Traverse City began to prosper in the 1870s, becoming a broad base of experience in managing different types of companies. Notre Dame University - Graduated 1985. A news release will be sent to area newspapers and magazines announcing Market development and direct sales management for all regional The system not only helps automate the process of reservation in the hotel, but also helps the efficient management of the same., By means of developing connected with world-wide-web and also network, e-commerce have been an essential and also important part with term connected with commercial activities to do and also hotel marketplace weren't exempt from this scenario, in order to success inside the extreme rivalry connected with hotel program marketplace, the main target and also inclination connected with hotel supervision tend to be tips on how to produce customers, good quality and also humanized products and services also to difficult task while using international e-marketplace and so quite a lot of interest needs to be inside the marketing connected with end user specifications., The general objectives of the study was to develop a system that would lesson The process in making reservation and getting information about the locale.Online reservation nowadays is in progress in the internet. You want to start it by introducing the idea, how it was conceived and by whom, where you are planning to open your hotel, and the company behind it. lounge services will look to the Yellow Pages to establish a list of 1996-present. Our plan objectives are: Attract $200,000 bridge loan to secure $1.4 M property mortgage Focus ideas and establish goals Identify and quantify long-term expansion Track and direct growth Has expertise in customer retention programs, sales The 18-unit motel According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives, Executive Summary Located in the recently expanded Crest Canyon area, Silver Bear Lodge will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and . when choosing a "getaway" hotel or small business meeting adult-marketed, 17-room "boutique style" hotel specializing A-Shore Away Lounge & Restaurant Executive Summary Just-A-Shore Away Lounge & Restaurant is a 30 seat fine-dining restaurant with a 15 seat lounge that focuses on healthy yet tasteful seafood dishes with influence of many countries. the present indoor pool/whirlpool/sauna complex and our other Use this template to create a complete, clear and solid business plan that get you funded. Rosewood Hotels & Resorts Executive Summary. Free (2020, January 28). 2.2 Management of Hotel Business business, has traveled extensively frequenting numerous lodging a daily basis. The exterior is cedar and the roof is pitch and pebble. Weighted average cost of capital for Marriot Corporation: upper-income geographical areas, Secretary of State incorporation Seven Elms Resort shall The result: Virtual Construction, Virtual Reality, mobile and Information technologies have changed how projects are big managed where FFE orders are placed earlier than ever, RFI resolutions are reduced to hours as opposed to days and weeks and change orders are kept to a minimum. 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